Testing the waters
As popularity in CBD continues to grow, new products arrive on shelves. Eager to harness the many purported benefits of cannabinoids, consumers scramble to consume products in all forms. While smoking or vaping gives a quick onset, there are concerns about this type of delivery. Sublingual tinctures require the consumer to hold the liquid under the tongue and is often associated with a strong aftertaste. Consumers are attracted to delivery via oral consumption in edible and drinkable products. Last week, Veronica Griffin and Todd Griffin presented research on coffee, tea, and gummy bears that contain CBD. While it is easy to put CBD on coffee beans and inside tea bags, it is much harder to extract that CBD into your cup of tea or coffee using water. G2 founders, in collaboration with Bevon Findley from CBD.how, have been looking at various beverages that have been infused with CBD. Any product that relies on the user to brew or steep the product in water shows little or no CBD content after the brewing or steeping. Cannabinoids are not water-soluble. Beverages seem to be a logical platform for delivering CBD, but this study shows that there are solubility issues to consider.
Being an unregulated industry, buyers need to be educated. After all, you are the last line of defense before taking any hemp product. There are many studies that show the wild variability in label claim versus actual test results.
G2 Analytical powers analysis and empowers consumers by providing transparent and robust analytical testing. We are trusted partners in the hemp industry and work diligently to provide accurate results and education. Please feel free to contact us with any testing questions.